Segmentation is a great concept to use if you want stronger relationships with customers, optimized resource allocation, increased conversion rates, and better customer retention. As Michael Malone said, “No Size Fits All”, there’s the same situation in email marketing. If you want better results, you can’t send all emails to all customers.
<aside> 💡 Strive to get data from your customers in the early stage of your relationship so you can make advanced and personalized offers as early as possible.
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7.1 How To Actually Get Data About Customers
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<aside> 💡 Demographic segmentation is one of the fundamental and one of the most used marketing segmentation. It uses some basic data points to split your customers into segments.
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