Demographic segmentation is one of the fundamental and most widely used marketing segmentation techniques. It uses some basic data points to split your customers into segments.

Using this segmentation means categorizing your audience mostly based on:

• Age
• Gender
• Income
• Education
• Occupation

Use this data to adjust your:

• writing style (you don’t write to a teenager and to a dad in the same way)
• offered products (adults usually have higher budgets than their kids)
• their pain points (single people don’t have the same one as married people)

This type of segmentation will give you better insight into who your buyers actually are and how you’re positioned among them. You’ll also understand if your segments are completely different or have some common characteristics.