Strive to get data from your customers in the early stage of your relationship so you can make advanced and personalized offers as early as possible.
For customers who have never purchased anything but have visited your website, try to understand why they left your website without placing an order. Take a look at which pages they visited and how long they stayed.
For your regular customers, start with analyzing purchase history - purchase frequency, average order value (AOV), product preferences, etc. Don’t forget social media metrics (likes, shares, comments, overall engagement), frequently asked questions (FAQs), and customer support interactions.
Don’t hesitate to use web analytics, CRM systems, surveys, interviews, and similar tools as well. You can also take advantage of data from your Meta or Google Ads, a previous email database, existing research, focus groups, and forums.
Consider a giveaway or similar action where people have to join your newsletter to participate for a chance to win something.