How to get the most out of this chapter:
https://www.loom.com/share/1c0dfd9f8bed40439a1138af10ea6e42?sid=30664df0-cb73-4e18-99bd-1e4328d736fe
Your customer places an order at 2 AM, and you would like to send them an email offering a promo code for their next purchase. You don’t wake up in the middle of the night and manually write this email, do you?
That’s where the automation comes in. By using it, you can save a lot of time, optimize your workflow, and, most importantly, make more sales.
So, which automation are the most important for your online store? You will find them below, with the EXACT steps they should include and EXACT email examples that you can use. Of course, you will need to adapt them to your brand, but if you follow the plan outlined on the following pages, you will absolutely be in top 5% of online stores when it comes to email marketing.
<aside> 💡 A good old classic. Every new subscriber should go through this flow.
Customers enter this flow after subscribing to the newsletter, but they have not made a purchase yet. Let the exclusion triggers contain “Placed order zero times since starting this flow” as you want these subscribers to place their first order.
Click below to see the automation details:
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