Designing an email in marketing consists of everything the recipient perceives with their eyes - text, visual and graphic elements, and more.
We must be aware that even if the content itself is well-written, the appearance of the message is still crucial, as poor design can completely deter the recipient from engaging with the content.
<aside> 💡 In general, there are 2 types of emails: designed and plain text emails. Each of these has its own purpose, so the type of email you choose will depend on the message you want to convey.
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5.1 Designed Emails vs. Plain Text Emails
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<aside> 💡 Images are one of the most important elements. They can present even more information than words and sometimes stick with readers long after the words have faded away. But we should be aware of using them wisely.
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