When you start writing any email, you have to choose the right words and the right tone for people who you are writing to. That’s where you’ll need email copywriting.
Email copywriting means writing email content that leads to achieving your goals.
It needs both creative and strategic thinking.
Well-written email copy makes people take the action you want and consequently, leads to more conversions.
<aside> 💡 Before you start writing, define who is your target audience. By creating your ideal customer persona (ICP), you can understand your target audience in detail.
Click below for details:
4.1 Understand Who You’re Writing To
</aside>
<aside> 💡 Communication style varies mostly on who you’re writing for. Based on this, there are different styles of communication. No matter who will read your email, use simple language, short sentences, and words that your ideal customers literally use.
Click below to see content details:
</aside>