Analyze Your Customers

Before you start writing, define who is your target audience.

By creating your ideal customer persona (ICP), you can understand your target audience in detail.

Use social media, forums, surveys and observe live interactions to gather the following data:

• demographics: age, gender, income, occupation, family status
• psychographics: values, attitudes, beliefs, lifestyles, hobbies
• their fears, goals, expectations, and desires
• identify their problems, questions, and roadblocks
• how they communicate and which words they use (use them in your copy)
• buying habits: when, how (online or physical shops), decision-making
• how well they know your brand and what they think about it

Create Your ICP

Imagine your ICP as a real person - someone you know. Give them a real name, find an image of the person that resembles your ideal customer in your mind.

When you’re writing your copy, look at this picture and imagine you’re having a conversation with them.