Well, this depends on your level of experience.

If you are an experienced email marketer who has studied this field, you might be able to skip most of the theoretical chapters and go straight to the practical chapters.

The ones that provide the most value for most of the marketers are

• E-mail marketing automations - all flows and best practices
• The Ultimate E-mail Marketing Calendar
• The Ultimate E-mail Marketing Checklist covering all aspects

However, if you are struggling with any specific aspect of email marketing, go through the specific chapter and you will surely find some useful guidelines there that will help you out.

Heck, even if you already have a ton of experience, you will still find tips and tricks there that will boost your e-commerce results, so make sure you glance through every chapter.

If you are a beginner/intermediate user, your best bet is to take a little bit more time and go through all the chapters, one by one. They are numbered for you, so if you follow them step-by-step, you will be golden! And it might look like a ton of material to go through, but it's really not. It's very practically oriented, so it will be a breeze going through it.

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No matter your experience - this is not a read-one-and-forget-you-have-it type of resource.

It’s meant to be a toolkit that you return to time and time again and go to a specific module that you need at that moment, “steal” an idea from it, and implement it for yourself.

Any time you need an idea for a campaign, whenever you are upgrading your automation, whenever you run out of ideas for subjects, etc… you will find exactly what you need to save time and improve your results right here.

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