This is one of the most efficient ways to segment your audience as it increases the relevance of an email customers receive. Let’s take a look at some types of segments you can create.
These are the best. You can reward this segment for high engagement with promo codes, discounts, or exclusive offers. Don’t hesitate to treat them nicely and make emails even more personalized with product listing, merge tags, or birthday occasion email automation.
This segment includes customers who don’t open emails or don’t read them. The main goal here is to increase the open rate for these segments. Try sending more emails, changing the subject line to catch their attention, or sending re-engagement campaigns.
Deal hunters are subscribers who make purchases only during sales. On the other hand, window shoppers are ones who frequently visit your website (most commonly 2 times in 14 days) but haven’t placed any orders yet.