If you sell in multiple countries, consider personalizing your offers based on specific geographic areas. Don’t forget about localizing business because of language, country and city, time zone, terms of delivery, etc.
Geographic segmentation criteria are the country where customers live, regions or cities, and postal code.
Keep in mind that people’s preferences can vary from country to country. Also, consider promoting location-specific offers if you have them.
When you segment your audience based on where they’re from or where they live, you can go even deeper with segmentation.
You can split these segments then based on demographic or psychographic criteria (try both) to get even more relevant and specific data about your customers’ purchasing behavior.
It’s important to understand that people from different countries don’t have the same characteristics, don’t work in the same job, or aren’t the same age.