When it’s been a while since a customer made a purchase last time, it’s time to send a reminder - a reactivation email. It’s an email where you remind your customers who already bought something of your products/services and potentially, offer them a discount.
The most optimal time for the first email is 2 or 3 months after the last placed order. Then, remind them regularly about you and if they don’t even open your email after some emails, we recommend that you send an email where you ask if they still want to receive your newsletter.
With this automation sequence, your potential sales come from existing customers, which is more cost-effective than looking for new customers only. You can also build your brand awareness and showcase to subscribers you care about their purchasing. By engaging inactive subscribers, customer reactivation flow improves customer lifetime value.
Subscribers exit this flow when they place an order.