Unlike cross-selling emails, up-selling emails offer customers products that are similar to the ones they have bought but are more expensive versions. Take into account that you can have more different up-sell emails - based on almost every product / product category in your store. So don’t forget to personalize your emails.
This flow also consists from only one email that is sent at least 5 days after subscribers placed an order (make sure that customers receive an up-sell email before they receive the initial order, so be careful when setting sending time). Note that offering more expensive products doesn’t mean products that are twice as expensive as the purchased items, but products that are just an upgrade or add-on.
If your strategy is aggressive, add 2 or 3 more emails to this flow, sending them 2-3 days after the previous email. Include the same offer in order not to confuse your subscribers.
An up-sell sequence will increase your AOV (Average Order Value) and will make customers feel special because it’s a personalized offer. It’s also a low-cost option to get more and larger orders.
When they place an order, subscribers exit this flow.