Cross-selling means offering customers a product that goes hand in hand with the product they purchased. Take into account that you can have more different cross-sell emails - based on almost every product / product category in your store. So don’t forget to personalize your emails.
This flow consists of a single email sent at least 5 days after subscribers place an order (it’s not optimal that customers receive cross-sell emails before they receive the initial order, so pay attention to the sending time). When choosing the products or categories you will offer, be careful to select items that are similar but not identical or completely different.
If your strategy is aggressive, you can add 2 or 3 more emails in this flow that are sent 2 or 3 days after the previous email, including the same offer.
This flow will enhance the customer experience with your brand, as they will feel cared for due to the personalized product recommendations. It’s also a great way to increase revenue and customer retention. Additionally, sending personalized emails reduces the risk of customers switching to competitors.
When they place an order, subscribers exit this flow.