Another “abandoned” situation - customers start their checkout but don’t place an order again. If the checkout isn’t updated for 1 hour, your flow starts. If your strategy is aggressive, include a promo code (10 - 15 %) in every following email.
This flow offers similar benefits to the abandoned cart flow. By using this flow, you will achieve a higher recovery rate of abandoned checkouts, higher overall conversion rates, and build a stronger relationship with customers (especially if you use personalization). Don’t forget your revenue will increase too.
Subscribers exit this flow when they place an order.