Copywriting Frameworks give you a step-by-step structure of what a copy should include, followed by particulate principles. They’re an efficient way to help you create a quality copy without forgetting anything important or a copy nobody would read.

KISS

“Keep It Simple, Stupid” means keeping content clear and easy to understand. The goal is to communicate the message effectively without making content complicated. By keeping emails simple, it is more likely to come to the desired outcome.

Note that every email should have only one objective. Stick to it throughout the entire email and don’t change the purpose of the email.

Your copy can stay simple if you make use of bullet points.

Make sure you do not focus only on the features of your product or service, but on the benefit a customer gets from using your product or service. In the end, customers don’t care (that much) about you, but about what’s in it for them.

AIDA

The AIDA model stands for:

• attention (if you don’t grab the reader’s attention with your headline, he won’t even start reading your copy)