Promotional emails are used to drive sales and you're sharing some discounts/promotions with your customers. You can also use them when launching new products, sharing free content, or giving new subscribers welcome offers.

Everything You Need For A Perfect Promotional Copy

For effective promotion, it’s essential to clearly define 2 things:

• your end goal. It’s crucial that every promotional email has only one goal (announcing the flash sale, reminding that coupon is still available, warning that promo code will expire in X hours, etc.).
• the details of the promotion (discounts, duration, limitations). If you offer any promo code, clearly state all the details and potential exclusions.

Since people today have short attention spans, get to the point quickly. Use words that create a sense of urgency and encourage immediate action.

Provide social proof with screenshots of reviews from your website. Also, include testimonials or ratings if possible.

Incorporate visuals, such as high-quality images, infographics, or anything else to spice your email up.

It’s Important How You Complete The Email

These emails are known for strong and clear CTAs. When creating text for CTA, be creative (instead of “submit'', try “unlock my coupon”). In most cases, these emails include visual elements (product photos, customer reviews, urgency timers).