In this chapter, we will talk about how to grow your subscriber list. After all, all your email marketing strategies, copywriting, design, calendars, etc. don’t have any value if you have no one to send your emails to.
So let’s talk about how to optimize for building your subscriber list as much and as fast as possible.
Pop-ups and similar forms are strategic approaches that capture site visitors' attention at just the right moment. The key is to make them relevant and not excessively intrusive, but convincing so that it makes sense for your website visitors to give you their email addresses.
Quick video on using this module and creating sign up forms:
https://www.loom.com/share/87b350a8f797481b8b47b99cda62f2c4?sid=951cc522-b532-46d9-8746-dc41348f36da
<aside> 💡 Pop-ups are the most common form of collecting user emails.
Instead of bombarding visitors with a pop-up as soon as they land on your site, trigger them more thoughtfully.
One of the most important questions is when to show a pop-up to the customer. A good practice is after spending 20 seconds on your website or when scroll depth reaches 70%. That way, customers will have enough time to meet your offer and to determine how they feel about your brand and whether they are willing to give you their email.
Choose wisely the content you’ll put in the pop-up. You have to be really clear and concise with your pop-up copy, as customers don’t have a lot of time to read your essays.
Also, design your pop-up wisely. It should be attractive and aligned with your brand’s colors. Make sure that website visitors who have already signed up for your newsletter won’t see your pop-up. In Omnisend, you set this by going to form settings, and then in the section “Behavior” under “Targeting” click “Visitor targeting options” and choose “Don’t show to existing contacts”.
You should determine if they will have a chance to sign up for your newsletter, how you’ll collect their data, and what you’ll offer them.
If you collect both email addresses and telephone numbers, structure your pop-up into 2 steps, as it will look more manageable for website visitors.
When preparing an offer for exchange for their email, the 2 most common options are Free shipping or a 10% OFF discount code, but you need to test it and adapt it to your online store.
Just ensure you offer something valuable enough that website visitors will fill out the form.
Also, don’t forget to insert a text about GDPR if it’s obligatory (EU Law). We use separate texts for email and phone number collecting:
CTA (call-to-action): Another important thing is the CTA button. As in your headline, you should also write about the benefit your potential customers will get because they’ll sign up for your newsletter.
So instead of “10% discount” write “Save 10%”.
But remember one thing: test, test, and test.
An example of a pop-up:
Step 1: email collecting
Step 2: phone number collecting
Customer subscribed successfully
When existing contact fills the form
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<aside> 💡 Unlike pop-ups, they are embedded on your website 24/7 to capture attention without interrupting the user’s experience.
Although they’re a passive way to gain new subscribers, make sure they have the same message as your pop-ups and that they offer the same benefits.
You don’t have to place them on your home page only, as they can be put on every relevant landing page.
A good practice is to have the embedded form at the bottom of your online store in the footer section, so customers will get all the information they need - and then, your offer will be in front of them.
But test - you can put it in the sidebar of your website. Just make sure to make this form clean, mobile-friendly, and attractive enough that you’ll get as many subscribers as possible.
An example of an embedded form:
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