Technical settings in email marketing play a crucial role. Even though your headline grabs the attention of every reader, your email design is attractive, or your copy is benefit-oriented, you will stay without conversions if you don’t set the technical things up.

Proper configuration of technical elements is essential if you want your emails to land in the recipient’s inbox and actually sell.

Don’t worry, its nothing complicated, so make sure you don't skip these steps.

2.5.1. Sender Name

Sender name (also called “from name”) is the display name in your contacts’ inboxes. It has a big impact as the vast majority of people look at the sender’s name first when deciding whether to open an email.

To avoid spam, use a trustworthy sender name.

There are 2 good practices for this name: using the company’s name only (for example: PIKSLperfect) or someone from that company (Matt from PIKSLspace).

From time to time, you should also play with some other options. Example:

• Just “Matt” - this has an element of surprise in the client's inbox as they will be sure that it's someone they know personally since you're just using your first name.
• Try some other names. Use other people's names from your company in order to mix it up and break the pattern.

However, make sure your sender name displays a real name, not just an email address. Also, remember that consistency matters - don’t change the sender name too often.

When choosing the sender’s name, stay professional but let that name align with your brand. Keep it simple and also short enough, so recipients will be able to see the whole name.

2.5.2. Sender Email Address